Maybe at first, there wasn’t much importance given to translating a business product for a wider range of customers because the marketplaces only existed physically and establishing different outlets in different countries was a costly business. However, with the introduction of the internet and the benefits that it provides, the world of marketing was affected from top to bottom in a good way. The internet bought forward the possibility for marketers to not invest in costly physical markets but rather achieve the same results through the use of the internet in countless cities.
However, as the number of countries in which the awareness of the product or service grew, the more the need for efficient translations was realized. Many established economies now hire professional translators like all firm from San Francisco greatly stress and focus on translations due to the fact that their economy is developed and their clients exist from a variety of different countries.
Apart from the obvious importance that is placed on better communication between the customers and the product providers, professional and efficient translations are also important for a number of different things. One of the importance of efficient translations is the avoidance of faulty translations. In the time of desperate need along with a need to minimize costs, many firms opt to use translating tools provided on the internet which not only makes matters worse, but it also can cost them their customers. The reason behind that is that due to the lack of context, many meanings can be lost in translation, like in the case of Pepsi advertised in China, the tagline “Come alive with Pepsi!” was translated to “Pepsi can bring ancestors back from the dead!“. Furthermore, translating services can also create long-term beneficial factors like job opportunities, etc.